Get Them Sharing on Social
There are benefits to social media, too. It’s an opportunity for athletes to showcase their abilities for all to see. Posting a highlight video and tweeting to coaches and recruiters can help get them on a school’s radar.
It also allows athletes to show their personality, who they are underneath the helmet or off the court. If they’re able to express themselves in a positive manner, recruiters will have a better feel for them as humans.
“Social media is so important to these kids. It’s how they express themselves,” Chris Fisher, the founder of the Texas High School Football Chat, said. “There are kids that earn scholarships because of their social media campaign, just getting information to college coaches. What happens with them on social media is an important part of who they are and what message they’re sending to the world. I think it’s really important that as coaches and influencers we show them the right way of using it.”
Make sure you’re following your athletes closely. It will help you nip potentially problematic posts earlier, and it can alert you to team motivations or issues you weren’t aware of. By putting your players into Twitter lists, you can closely monitor their actions and track what they’re posting.
The rise of social media has brought both new challenges and opportunities for coaches. You must educate your players on the dangers of social media, but also teach them to share highlights and express themselves in a positive manner. Chat with other coaches about how you can maximize social media on the Hudl Forum.